In recent years, tremendous efforts have been made (by politicians, foundations and educational institutions) to reach poorly educated and politically distant social groups. Unfortunately, the success remained mostly moderate. Instead many young people seem to turn away from politics and the participation in social discussions, obtain less information from newspapers and rather visit chats and forums.

This development poses big challenges for politics as well as for journalism. Nowadays, media producers (regardless of the genre) are also faced with the question of how to reach people – how to encourage them to read their news and editorials?

These issues have be addressed at the four-day-long M100 Youth Media Workshop that took place in Potsdam for the 7th time this year.

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